Snuggies for Dogs, seriously. Yep, the makers of the famous Snuggie have come out with this new product. Check out the ad here.
I worked with Noel and Thea for this Deconstruction on the Snuggie for Dogs Ad. We all agreed to chose this Ad (Commercial) for deconstruction because it was interesting and a little comical.
Some of my family members own the original Snuggie, I laughed a little at them, but when Thea mentioned we look at this ad I was surprised at the least; I could not believe such a thing was actually taking up time on television. What's most interesting to me was after watching the Ad multiple times, they started to sell me on it. I started to feel "maybe this thing is kind of cool". I had become a victim of "advertising". I even passed on the knowledge of the new Snuggie for Dogs to my dog and puppy owning sisters.
Anyway, we chose seven questions to answer concerning the type of advertisment used. Below are my personal, as well as, our group thoughts on each question.
#1 and #2- Together our group decided the the owners of the original Snuggie paid for the Ad. We also agreed that the Ad's purpose was to inform people of the new product and hopefully get someone to buy their product.
#3- I believe the people targeted most were female dog owners; especially owners of small and medium sized dogs. The targeted group could also include people who live in cold areas, and people who commonly dress their dogs with other Snuggie-like items.
#8- I beleive their were a few different types of persuasion used. For one, the Ad showed dogs happy, lively and comfortable in the Snuggie for Dogs, whereas, dogs wearing sweaters or other Snuggie-like items looked unhappy and uncomfortable. This product looked easier to use also. The owners also looked happier and more relaxed, becasue their pet was secure and happy.
#13- We believed the Ad used emotion as a way to promote their product by showing dogs comfortable and happy in their Snuggie, and uncomfortable and irratated using or wearing other products similar to the Snuggie. We also belived the owners looked more happy using the Snuggie because in general all dog owners want their pets to be happy. We believed this helped "sell" the Snuggie, becasue who doesn't want their dogs to be happy?
#14- We agreed that the Ad is definitely closer to reality. Almost everyone in America owns or know someone who owns a dog. The ad was realistic about what it offered to dogs and dog owners, therefore was relatable and easy to understand.
#15- At first we were only able to pick out a couple streotypes, but as we watch the Ad over again we saw a lot. I was definitiely surprised at how many streotypes there actually were. We found that the Ad focused only on young, middle or upper class, white females who owed small or medium sized dogs. We realized there were no other races, no males, no elderly (except when the Ad referenced "many years to come", which I found kind of offensive), no children and no variety of breeds of dogs, especially no pitbulls, rotweilers, boxer, etc. It was pretty surprising so many streotypes packed into 2 minutes of advertising.
I hate commercials, I always have, but this weekend after doing this assignment I found myself watching commercials in a different way, kind of in a detective way, I analyzed every scene, pretty interesting.
